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Work
Case studies led by the metric that moved.
Each engagement starts with a decision metric, then the media, creative, and measurement work required to move it.
Selected engagements
Outcomes first. Method second.
Ecommerce, SaaS, local services, and retail — operators can see what changed, why, and under which constraints.
Northbridge Commerce · Ecommerce
Cut CAC while scaling paid social 3.2×
Rebuilt audience architecture and creative cadence for a DTC apparel brand entering peak season.
−38%
CAC
Orbit SaaS · B2B SaaS
Turned search into a predictable pipeline engine
Restructured paid search and landing systems for a B2B productivity platform.
+2.4×
Qualified demos
Haven Local Group · Local services
Local lead quality without burning the map budget
Performance program for a multi-location home services network across three metro areas.
+41%
Booked jobs
Lumen Retail · Retail
Measurement rebuild unlocked confident Q4 spend
Attribution and incrementality redesign ahead of a high-stakes holiday window.
+22%
ROAS
Proof posture
How we read success across accounts.
Temporary portfolio indicators used on the public site until final client-approved metrics replace them.
- 38%
- Median CAC reduction on growth engagements
- 12 wks
- Typical operating-system install window
- 1 team
- Media, creative, and measurement under one brief
Next step