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Haven Local Group · Local services
Local lead quality without burning the map budget
Performance program for a multi-location home services network across three metro areas.
Challenge
Lead volume looked healthy, but booked jobs lagged. Form spam and mismatched service-area targeting were draining media budget.
+41%
Booked jobs
Approach
- Tightened geo and schedule rules to service capacity
- Added qualification fields and spam filters on lead forms
- Shifted creative to proof and response-time messaging
Results
- Booked jobs +41%
- Cost per booked job −29%
- Spam lead share cut by more than half
Next step