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Orbit SaaS · B2B SaaS
Turned search into a predictable pipeline engine
Restructured paid search and landing systems for a B2B productivity platform.
Challenge
Orbit’s search account mixed brand and non-brand aggressively, inflating volume while hiding true CAC on competitive terms.
+2.4×
Qualified demos
Approach
- Split brand protection from non-brand growth budgets
- Built intent-mapped landing pages for top commercial themes
- Connected CRM stage data back into bid and creative decisions
Results
- Qualified demos +2.4× at stable CPL
- Non-brand CPA improved 27%
- Sales accepted lead rate +19%
Next step