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Northbridge Commerce · Ecommerce
Cut CAC while scaling paid social 3.2×
Rebuilt audience architecture and creative cadence for a DTC apparel brand entering peak season.
Challenge
Northbridge was scaling spend into diminishing returns. Creative fatigue was high, and reporting could not separate audience waste from offer problems.
−38%
CAC
Approach
- Segmented prospecting into intent cohorts with distinct creative lanes
- Installed a two-week creative refresh operating rhythm
- Aligned landing offers to each cohort’s primary objection
Results
- CAC down 38% over twelve weeks
- Paid social spend scaled 3.2× within efficiency guardrails
- New customer revenue up 61% vs prior period
Next step